Why cut the price per square feet when one can just cut the square feet? 


Mumbai’s home buyers are being offered smaller homes, not cheaper homes. The average size of an apartment has shrunk to 717 square feet – 22% lower than the level in



Maharashtra stamp duty cut: Mumbai real estate developers must now do their bit


The state government has given a helping hand to the industry by reducing the stamp duty rate from 5 percent to 2 percent until December 31. Now property developers must



The next big real estate battle: Thane or Navi Mumbai?


Urban clusters that will emerge as the new ‘homes’ despite the work from home (WFH) trend will in all likelihood be close to the main city where a visit once or



What Mumbai real estate developers can learn from Steve Jobs


Unless frequent and credible market research is done to understand the customer better, the same mistakes will get repeated. Flattering surveys only provide hollow hope to the industry and entertainment



Mumbai’s homes become smaller every year


Apartment sizes in Mumbai Metropolitan Region have been shrinking every year. Since 2011, apartment sizes have been reduced by 22%. The average apartment size today is 717 square feet according



Mumbai’s housing affordability problem is proving costly for its developers


A home in Maximum City is considered ‘affordable’ if priced around Rs 1.5 crore, or around $200k. Problem for the developers is that not too many people exist who can