What Mumbai real estate developers can learn from Steve Jobs

Unless frequent and credible market research is done to understand the customer better, the same mistakes will get repeated. Flattering surveys only provide hollow hope to the industry and entertainment to the rest.

Most entrepreneurs tend to imitate the mantras of the successful. There is perhaps no other entrepreneur who is as followed for his vision and practices as the late former Apple boss Steve Jobs. While I am an unabashed admirer of the man, it’s hard to deny that his one philosophy has been widely abused across industries: “People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.”

If there is one sector that has literally taken the advice of not relying on market research – it is the real estate industry in Mumbai.


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