Real estate project with the smallest apartment in India offers the biggest lessons to Mumbai developers
While real estate has moved from being a wild industry into something mildly organised in recent years, the bigger battle lies in raising the average standard of delivery.
There is an upcoming project in Central Mumbai that offers the smallest apartments in India. The 1BHK flat size is 188 square feet and the name of the project is Chembur Central. The 2BHK flat size is 308 square feet.
Almost two years ago I opted to visit the project after seeing its sharp marketing campaign that emphasised its low-ticket size of Rs 43 lakh as well as design by noted architect Hafeez Contractor. Among entry-level apartment buyers, Contractor is still a symbol of status and exclusivity. Yet my enthusiasm to visit the Chembur Central project was to see if there was something smart and innovative that was being done by the developer. It turned out that the ‘innovation’ was primarily on trimming the size of a home.