Wanted – A marketing revolution by real estate developers

Readers who have been following my columns would be aware that I don’t particularly hold real estate developers in high regard. Despite the importance of the industry, most players showcase negligible effort in planning, shoddy product development strategy, disdain for committed timelines, etc.

Admittedly the external environment is not easy but there has been little or no introspection or adaptability by the builders themselves.



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